Thronprinz Cider

Thronprinz, a cider brand from Austria, has a very professional marketing campaign on social media dedicated to the younger generation, especially on Instagram and Facebook. This is how I heard about them, and ever since wanted to try their cider out. Thronprinz was established by three Austrian winemakers, Jürgen Trümmer, Alexander Sattler and Herbert König, who were inspired by cider they’ve tried in Australia. Since Styria produces 80% of Austrian apples, they decided to use the potential of this region and make cider. Later on, Eddie from New Zealand joined the Thronprinz team and gave the final touch to the cider recipe.
Company: Thronprinz
Place of Origin: Spielfeld, Styria, Austria
Apples: from the Styrian apples such as Jonagold, Idared or Kronprinz Rudolf obtained from Obsthof Zuegg in Gamlitz
Sweetness as per label: unknown
ABV: 4.5%
Package type: 330ml amber glass with crown cap
Recommended type of glass: pint glass or white wine glass.

Appearance: pours a clear straw yellow with no head. Lightly sparkling. Body is light.

Aroma/Nose: the aroma is rather weak. All I am getting here is yellow apples with pears and a slightly sweet white wine note.

Taste: it starts slightly sweet with low acidity and flavours of yellow apples, a white wine note and a distant lemon taste. Ends with a minimal touch of grapefruit-like bitterness. No astringent taste.

Overall: Thronprinz sounded great on the label, but didn’t really live up to its promise. I was really disappointed with this one as both the nose and palate are just average and didn’t meet my expectations. Moreover, I expected a dry cider as the description of the cider on the label says ‘not sweet’. I would say it’s ‘not too sweet’, but a certain level of sweetness is still present. Thronprinz is drinkable, but you will forget it’s taste very quickly. I wouldn’t buy it again. 2.5/6 

Availability: from their online shop, Wein&Co, Lieferei, Velofood,  and at a number of restaurants, bars and shops across Austria.

Price: purchased at 3.30 EUR from Das Gschäft in Vienna.