Hoila is a synonym for ‘hello’ used by South Tyroleans in Northern Italy and at the same time a business venture name consisting of three guys from South Tyrol Philipp, Stefan and Maximilian. After the lads discovered that people in the UK besides beer also drink cider, they quickly decided to bring their own cider to the market, made from quality South Tyrolean apples. So they started a collab with the International Centre for Brewing and Distilling of the Heriot-Watt University in Edinburgh, Scottland where 20 different apple varieties from the North of Italy were tested. Once they found the right cider maker, Georg Maffei who could help them with the fine-tuning of the recipe, they were ready to hit the market with their Hoila Cider.
Hoila Cider is free of any additives and made entirely from the finest apples of South Tyrol. Also, it was awarded the Pomme d’Or for ‘Best Product 2016’ in the category ‘still and sparkling apple ciders and apple proseccos’.Company: Hoila
Place of Origin: Bolzano, South Tyrol, Italy
Ingredients: apple juice from South Tyrolean apples, sulphur dioxide
Package type: 275 ml clear glass bottle with crown cap
Recommended type of glass: pint glass or wine glass
Appearance: pours a clear pale amber with a large white quickly dissipating fizz. Medium carbonation. Body is light to medium.
Aroma/Nose: the aroma is intense and clear. Sweet and fruity on the nose with notes of plain apple juice, yellow and red apples, honey and fresh apples. But mainly smells of apple juice.
Taste: it starts moderately sweet with a low acidity. On the mid-palate red apples, light apple juice note, honey with a touch of lightly burnt caramel-like bitterness. Also, a light vinous note with a hint of coca-cola – it must be caramel then. And a note of ethanol. It has a lingering aftertaste of caramel and red apples with a light astringency.
Overall: what’s not to like. Hoila Cider has an intense, aromatic and pleasant nose, a good structure, almost no acidity (but I can’t say it’s too sweet). Also, it has many flavours, good level of sweetness and no off notes. Therefore, I think it would make a very good cider for those who want to start their cider journey. However, I must say that I found the apple juice note a bit too overpowering the taste of this cider but nevertheless, Hoila is a pleasant cider that can be likeable and be a good alternative to fizzy alco-pops. 4/6
Availability: broad in South Tyrol, e.g. from Pur Süd Tirol, Spain and France. In Italy also online from Sidro & Cider. In the UK from Amathus Drinks. In Germany exclusively from a recently launched online shop Ciderei.
Price: Hoila Cider was a sample kindly provided by Ciderei.